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Best Times To Buy A Laptop In 2026 Guide

Price swings reward shoppers who know when to act.

Medha Deb
PUBLISHED AUG 12, 2026
4 MIN READ

Laptop prices fluctuate throughout the year due to seasonal sales, inventory clearances, and market trends, with **Black Friday and Cyber Monday** often offering the deepest discounts, especially as prices may rise in 2026 due to component shortages.

Timing your purchase around major retail events can save you hundreds on models from Dell, HP, Lenovo, Apple, and more. In early 2026, deals like the MacBook Air M4 at $799 (down from $999) highlight ongoing opportunities, but experts warn of impending increases from RAM shortages affecting brands like Dell and Lenovo as early as late 2025 into 2026.

Why Timing Matters for Laptop Purchases

Understanding sales cycles helps you avoid overpaying. Manufacturers clear old stock before new releases, leading to steep cuts. For instance, competition in 2025 drove prices to record lows during Black Friday, with premium gaming laptops and everyday models seeing 20-30% off.

In 2026, factors like **memory (RAM) shortages** are pushing costs up, with TrendForce analysts predicting tight supplies that could raise laptop prices by 15-20%. Lenovo has signaled prices won’t hold past January 2026, making now or major sales events critical. Businesses and individuals should assess needs: if your device is 4-5 years old, upgrade soon to lock in value.

Top Times of Year to Buy a Laptop

The calendar is packed with deal periods. Here’s a breakdown:

Best Times to Buy Specific Laptop Types

Different categories peak at varied times:

Laptop Type Best Buy Times Example Deals (2026)
Gaming Laptops Black Friday, CES post-announce (Jan) New 2026 CPUs incoming, but buy 2025 models now before RAM hikes
Ultrabooks/MacBooks Holidays, Prime Day MacBook Air M4: $799 at Amazon
Chromebooks/Budget Back-to-School, Flash Sales Samsung Galaxy Chromebook Go: $129.99 (from $299.99)
2-in-1/Convertibles President’s Day, Year-End Microsoft Surface Pro: $999.99 (from $1,349.99)
Business Laptops End-of-Quarter (Mar/Jun/Sep/Dec) Dell 14 Plus: $799 (from $1,099)

Gaming laptop buyers should prioritize Black Friday 2025/2026 over waiting for CES, as RAM price surges make high-spec models costlier soon. For businesses, lock in now for better budgets amid 15-20% hikes.

Upcoming Events and Sales in 2026 to Watch

Mark your calendar:

Retailers like Dell offer flash sales weekly; HP’s 24-hour events are goldmines for quick buys.

Tips for Scoring the Best Laptop Deals

Prioritize specs over brand: 16GB RAM minimum now, as costs rise.

Should You Buy Now or Wait in 2026?

With RAM shortages and brand warnings, **buy during Black Friday or current deals** rather than waiting—prices are at lows not seen before, but hikes loom. If your laptop is aging (4-5 years), upgrade; new 2026 hardware won’t offset rising costs immediately. For non-urgent needs, President’s Day or back-to-school work.

Frequently Asked Questions (FAQs)

What’s the absolute best time to buy a laptop?

Black Friday/Cyber Monday offers the deepest discounts across all types.

Will laptop prices go up in 2026?

Yes, due to RAM shortages; Dell, Lenovo, HP plan 15-20% increases.

Is it better to buy before or after CES 2026?

Before for deals on current stock; use extended returns to test new announcements.

Where to find the best laptop deals in 2026?

Dell flash sales, HP weekly deals, Amazon/Best Buy for brands like MacBook, Surface.

How much can I save on a gaming laptop now?

Up to 30% during Black Friday week, before RAM-driven hikes.

Final Thoughts on Laptop Buying in 2026

Act on sales like Black Friday to beat rising costs. Assess needs, compare deals, and secure warranties for long-term value. With deals like Dell 15 at $299.99, savings are real now.

References

  1. Why Now Is a Great Time to Buy Laptops — OutfIT. 2025. https://www.outfit.is/post/why-now-is-a-great-time-to-buy-laptops
  2. Should You Buy a Gaming Laptop Now or Wait? — Jarrod’sTech (YouTube). 2025-11. https://www.youtube.com/watch?v=EDZfsS8w9B8
  3. The best laptop deals in January 2026 — TechRadar. 2026-01. https://www.techradar.com/news/the-best-laptop-deals

This article is general information, not personal financial advice. Consider your own situation, or speak with a licensed adviser, before acting on it.

Medha Deb
About the author

Medha Deb

Medha Deb writes for BuildTheFund. Every figure is verified against primary sources per our editorial policy.

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